64100 – Retail salespersons and visual merchandisers

Broad Occupation Category

6 – Sales and service occupations


4 – Occupations usually require a secondary school diploma; or several weeks of on-the-job training

Major Group

64 – Sales and service representatives and other customer and personal services occupations

Broad Occupation Category

641 – Retail salespersons and non-technical wholesale trade sales and account representatives

Broad Occupation Category

6410 – Retail salespersons and non-technical wholesale trade sales and account representatives

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

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Example Titles

  • Audio equipment salesperson

  • Automobile salesperson

  • Car rental agent

  • Clothing salesperson

  • Computer salesperson - retail

  • Counter clerk - retail

  • Department store clerk

  • Display designer

  • Furniture salesperson

  • Hardware store clerk

  • Jewellery salesperson

  • Retail sales associate

  • Retail sales clerk

  • Retail sales clerk

  • Retail salesperson

  • Sales consultant - retirement homes

  • Window display designer

Main Duties

This group performs some or all of the following duties:

Retail salespersons

  • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease

  • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services

  • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates

  • Prepare merchandise for purchase, rental or lease

  • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment

  • Assist in display of merchandise

  • Maintain sales records for inventory control

  • Operate computerized inventory record keeping and re-ordering systems

  • May conduct sales transactions through Internet-based electronic commerce.

Visual merchandisers

  • Design and implement window and interior displays

  • Assemble visual retail displays to promote products, promotional events and seasonal change overs

  • Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target market

  • Set up lighting systems to create a visual atmosphere

Employment Requirements

  • Completion of secondary school may be required.

  • A university degree or college diploma may be required by some employers.

  • Specific subject matter courses or training may be required.

  • Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.

  • Previous visual merchandising experience may be required.